SEO Keyword Research Tips for Small Businesses

SEO keyword research for a small business is very important. You should undertake keyword research as an ongoing process. It never really ends. Of course you may wonder what SEO keyword research for a small business is. Well, it’s a search engine optimization practice used to find and research actual search terms that people enter into search engines. Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers. Is it just for SEO? Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword ...

What are the Best Social Media Management Tools for Small Businesses?

You may wonder how to keep up with your social media. Well, with social media tools for small businesses, you can make it easier to manage your social media marketing tasks. There are many social media tools for small businesses out there. Some cost money; others have free options. We will feature a few of these social media tools for you to choose from. We encourage you to try more than one and compare it. Most have trial periods before you have to pay so take advantage of them to learn how to use the tools and decide if they are right for your small business.

What can a social media tool for small business do for you?

Social media tools for small businesses can streamline your workflows, list important analytics, help you save time and ensure that your content reaches the right audience at the right time. Social media tools for small businesses can make it much easier for you to optimize your social media marketing.

Which social media tools for small businesses should I use?

1) Buffer – Buffer comes with a 14 day free trial. It also offers a free plan for small businesses. Other plans cost $10, $99, $199 and $399 per month. Buffer is an intuitive, streamlined social media tool for small businesses that’s trusted by brands, businesses, agencies and individuals to help drive meaningful engagement and results on social media. Buffer has a suite of products for publishing, engagement, analytics, and team collaboration. Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Many customers say that they love how clean and intuitive the tools are. Buffer also has a friendly customer support team and provides a great deal of content for you to learn from.

2) Hootsuite – Hootsuite provides a 30 day free trial. This social media tool for small businesses has many plan options ranging from $19, $99, $499 a month as well as customized enterprise pricing for bigger businesses with more team members. Hootsuite is probably the biggest and most well-known social media management tool in use today. It’s used by tens of millions of people and more than 800 of the Fortune 1000 companies. What makes Hootsuite so successful? Well, with Hootsuite, you can schedule and curate content, measure your social ROI, run social media ads and much more. People seem to love that you can have multiple accounts on the platform as well as multiple keywords. You can connect with over 35 social networks and bulk-schedule your social media posts.

3) Sprout Social - Like Hootsuite, Sprout Social comes with a 30 day free trial. Prices for plans include $99, $149 and $249 per user per month. This social media tool for small businesses combines several functions into one platform. You can schedule and monitor your social media as well as run reports on it. Sprout Social is one of the few social media tools for small businesses that provides customer relationship management (CRM) features. This will help you get a complete profile of your customers which will allow you to serve them better and build stronger relationships with them. Most people love Sprout Social’s analysis and reports. They provide valuable insight and information to help you improve your social media marketing.

There are many other social media tools available, we gave you the ins and outs of the top three. As we mentioned before, you should consider trying them out for the free trial period and then deciding which one is best for your small business. If you want to try some others, just do a Google Search for social media management software and you’ll get a list of great products. For more information on social media for small businesses, stay tuned to our blog. We revisit this topic often.

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