SEO Keyword Research Tips for Small Businesses

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SEO keyword research for a small business is very important. You should undertake keyword research as an ongoing process. It never really ends. Of course you may wonder what SEO keyword research for a small business is. Well, it’s a search engine optimization practice used to find and research actual search terms that people enter into search engines. Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers. Is it just for SEO? Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword ...
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Smart Ways to Get Quality Backlinks Using SEO Tools

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Creating quality backlinks is important component of nearly all successful SEO plans. The more content you create, the more likely are you to get natural incoming links. Conversely, there is no guarantee that this will generate the results that you desire. The days when you could build low-quality backlinks to your website as a way to boost search engine rankings are long gone. If you tried to do this now, you could hurt your search engine rankings and possibly face Google penalties as well.

The best approach for your link building strategy largely depends on what kind of website you are running and what you overall SEO goals are. No matter where you are in the process, it’s important for you to learn as much as you can about the high-quality SEO tools that you can use to get quality backlinks.

Check My Links


First, up is Check My Links. As a Google Chrome extension, it’s super easy to use to get high-quality backlinks. One of the best ways you can create high quality backlinks to your site is to figure out where broken backlinks are on other web sites. Then, you contact the appropriate person usually via email and suggest that they replace it with a link back to your website. Of course, it has to be relevant to their content. Check My Links makes the process speedier because it’s a backlink checker. It does the hard part for you. When you enable the extension, you can quickly check a backlink on a web page. Most will show up as green, or active. Others will show up as red, or inactive. These are the broken external links that are of interest to you in your backlink strategy. Why? These backlinks are the ones that will give you the opportunity to improve your own link popularity.





Linkbird

 
Another DIY SEO tool you can use is Linkbird. Some people see Linkbird as a do-it-all SEO tool. Many of its features are geared towards creating a solid link building strategy. However, you can also utilize it for:

  • Analyzing how popular your backlinks are
  • Keeping track of your rankings
  • Performing keyword research activities for optimum SEO

One of the great things about this SEO tool is how simply it can integrate link building within your content marketing strategy and overall search engine optimization efforts. Since content marketing and SEO are intertwined, this is a huge benefit that you should not overlook. Other features of Linkbird include:


  • The ability to find websites that will generate high quality incoming links for you,
  • The ability to figure out what your competition’s backlinks are, which allows you to go after the very same links for your website,
  • Integration with an email ticket system that provides you with help when you are looking to reach out to potential backlink sources.

Finally, this SEO tool has a team member collaboration feature which is perfect for companies in which more than one person is responsible for marketing and link building. As a result, you can be more productive in your link building efforts. When using Linkbird, your link building and content marketing efforts are united. This is a big deal and a great advantage for your business and your overall SEO strategy. 

Pitchbox

 
Pitchbox works really well when it comes to link prospecting and outreach. This SEO tool helps to automate the menial tasks so you can do what you do best. If you are serious about link building, you should access Pitchbox regularly. Since outreach is an important part of this process, you can find targeted opportunities based on your search preferences. Contact information and social profiles for each of your prospects is also included to make searching even easier.

Pitchbox does you even one better. It provides you with an automated follow-up feature. This gives you the opportunity to stay in touch with incoming link prospects even when you don’t have adequate time to do it on your own. Finally, Pitchbox has intelligent templates. These ensure that your outreach stands out from the crowd. It will get the attention it deserves. With Pitchbox, your emails won’t get igrnored. Through the use of a well-organized template, you can personalize each outreach you make. Pitchbox is a definite must-have for anyone who is interested in building a sophisticated link building strategy.

These three SEO tools are very helpful for building backlinks. They can be an important part of your SEO strategy. Stay tuned to our blog to get more information on link building and SEO strategies in general.

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