SEO keyword research for a small business is very important. You should undertake keyword research as an ongoing process. It never really ends. Of course you may wonder what SEO keyword research for a small business is. Well, it’s a search engine optimization practice used to find and research actual search terms that people enter into search engines.
Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers.
Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword research also helps you better understand search intent which is why people are searching for specific terms. Intent is the key to unlocking new products and services.
Ongoing keyword research helps you better understand the world or your ideal client so you can speak to them personally. This personalization builds trust. Keyword research will help you create content that speaks to your customers and makes them want to be your customers.
Start by making a list of keyword phrases and terms that your ideal prospects are likely to use when searching for you online in search engines like Google and Bing. This should be a big, creative brainstorming of phrases. You can use tools like Google’s Keyword Planner to determine which terms have the most impact. You need to think like your customers, and not like a business owner.
Brainstorm – you and your team may know some of the answers already. Think about what questions customers ask you, how you can talk to them about their problems, and which of your products and services are the most profitable. This exercise can turn up dozens of ideas.
Boards and forums – Almost every industry has active bulletin boards and forums. People go there when they’re searching for information and conversation. You can use these same boards and forums to get an idea of what your potential customers are looking for.
Auto-suggest – Take a few of your terms and start typing them into Google. You’ll notice that when you type them into the search box, that Google itself starts suggesting related search terms. This is a strong signal from Google that these search terms are popular. Take note of these and add the ones that you think are the best to your list. You can also scroll down to the bottom of the results page on a search term query and see related search terms. These can also be keywords you use in your research.
These are all great methods for collecting SEO keyword research for your small business. You will want use these methods on a regular basis because keywords can change and your content must reflect current trends. We hope this helps you get started. For more information on keyword research and SEO strategies you should be employing as a small business, please keep reading our blog.
Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers.
Is it just for SEO?
Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword research also helps you better understand search intent which is why people are searching for specific terms. Intent is the key to unlocking new products and services.
Ongoing keyword research helps you better understand the world or your ideal client so you can speak to them personally. This personalization builds trust. Keyword research will help you create content that speaks to your customers and makes them want to be your customers.
How do you begin doing keyword research?
Start by making a list of keyword phrases and terms that your ideal prospects are likely to use when searching for you online in search engines like Google and Bing. This should be a big, creative brainstorming of phrases. You can use tools like Google’s Keyword Planner to determine which terms have the most impact. You need to think like your customers, and not like a business owner.
What tasks can you do to get this list?
Brainstorm – you and your team may know some of the answers already. Think about what questions customers ask you, how you can talk to them about their problems, and which of your products and services are the most profitable. This exercise can turn up dozens of ideas.
Boards and forums – Almost every industry has active bulletin boards and forums. People go there when they’re searching for information and conversation. You can use these same boards and forums to get an idea of what your potential customers are looking for.
Auto-suggest – Take a few of your terms and start typing them into Google. You’ll notice that when you type them into the search box, that Google itself starts suggesting related search terms. This is a strong signal from Google that these search terms are popular. Take note of these and add the ones that you think are the best to your list. You can also scroll down to the bottom of the results page on a search term query and see related search terms. These can also be keywords you use in your research.
These are all great methods for collecting SEO keyword research for your small business. You will want use these methods on a regular basis because keywords can change and your content must reflect current trends. We hope this helps you get started. For more information on keyword research and SEO strategies you should be employing as a small business, please keep reading our blog.
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