SEO Keyword Research Tips for Small Businesses

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SEO keyword research for a small business is very important. You should undertake keyword research as an ongoing process. It never really ends. Of course you may wonder what SEO keyword research for a small business is. Well, it’s a search engine optimization practice used to find and research actual search terms that people enter into search engines. Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers. Is it just for SEO? Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword
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3 On Page SEO Mistakes To Avoid

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The truth is that search engine optimization continues to be critically important. Google receives millions of searches every day. As a marketer or business owner with a website, one of your top priorities should be getting targeted traffic to your website.

What is Search Engine Optimization?


Search Engine Optimization, or SEO, is the process of getting website traffic from the organic search results on search engines. Good on-page SEO is a key to getting that traffic to your website.

What on page SEO mistakes should you avoid?


There are a lot of on page SEO mistakes out there. For this blog post we will focus on three common on page SEO mistakes, they are not investing the proper time and effort in keyword research, not optimizing your website for mobile devices, and not making your 404 pages interesting.

First, you need to invest time and effort in your keyword research. Keyword research is one of the most basic tasks of SEO. It’s also one of the most important. To do proper keyword research, you should use a tool like Google’s keyword planner to come up with a list of keywords to rank for.

Keyword research should be done in a very structured and deliberate manner. You should perform keyword research regularly. Search engines are getting smarter as artificial intelligence experts continue their quest for artificial superintelligence. Search engines now attempt to understand a searcher’s intent behind each search engine query. In truth search engine users don’t care about our keywords. Rather, they care about the answers they hope to fine when doing a search. When doing your keyword research, think about the user’s intent and you’ll be way ahead of your competition.

The second on page SEO mistake that you should avoid is not optimizing your website for mobile devices. In this day and age, it makes no sense to have a website that is not optimized for mobile devices. Why? People search more often on their mobile devices than anywhere else. Your website should be mobile responsive. It appears that Google prefers mobile ready websites and ranks them higher than sites not optimized for mobile devices. If your site is not mobile-friendly, you are doing yourself a disservice and decreasing your website’s ranking.

Finally, you should make your 404 pages interesting. Most marketers don’t utilize their 404 pages at all. Having an interesting and custom 404 page improves the user experience. Google is all about the user experience. If you make your 404 page interesting and engaging, then Google may rank you higher and users will get something out of landing on a page that is no longer there or one they mistyped.

Don’t use a generic 404 page. Rather, try to design something entertaining or interesting. Add some humor, emotions or feelings. Your 404 page should have the power to convince a visitor to keep browsing your website.

Well, there you have it, three on page SEO mistakes to avoid. For more information on how to increase your search engine ranking take a look at our other blog posts.

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