5 Etiquette Rules of a Successful Company Blog

There are a plethora of blogs out there on the World Wide Web. It can seem daunting for people to choose blogs to follow and read. To make your company blog a cut above the rest, you need to follow some simple rules, also known as blog etiquette. In this article, we’ll go over 5 blog etiquette rules of a successful company blog so you can apply them to your blog.

1. Quoting someone? Link to them. If you are quoting a small section of another blogger’s post, you don’t need their permission to do so. However, you should link back to the original post. Not only is this proper etiquette of a company blog, it can also be to your advantage. Why? Whenever you link to a blog, they’re alerted with a trackback. More often than not, the blogger’s curiosity will get the better of them. They will check out your blog and may link back to you. They could even ask you to write a guest post on their blog, which can help your SEO and improve your company’s blog profile.


2. Don’t repost a blog without getting permission first. You are reading a blog and it says exactly what you want to say. You don’t need to change it. You don’t want to change it. You want to use it exactly as it is. Well, resist the urge to post it on your blog without asking the author of the piece first. Even if you link back to them, it’s still smarter to get permission first. Think about it. Wouldn’t you want that same courtesy paid to you? Of course you would. The best way to get permission is by email. It takes a few seconds and then you’re free and clear to use the post.


3. Take the time to respond to comments. It can be time-consuming to respond to all the comments you get on your blog posts, but it is important. If your readers care enough about what you’ve written to write something about it, you should acknowledge them. Do more than a “thanks for commenting” acknowledgement. Give them something concrete and related to what they wrote. Show that you’re listening and reading and that you respect what they have to say. If you do that, they will be more loyal readers and commenters.


4. Respect those who disagree with you. We know it’s not pleasant when you write a blog post and someone disagrees with you especially if they’re vociferous about it. The important thing is to not take it personally and to respond kindly. Learn to accept and handle the criticism. Be gracious with everyone and thank them for their opinions even if they are contrary to your own.


5. Don’t leave spammy comments on other blogs. It’s important for you, as a company blogger, to read other blogs. You should comment on them because it’s a great strategy to drive traffic, build brand awareness and build back links. However, you have to leave a comment of substance. Show that you’ve read the article and leave an insightful comment. It takes only a few minutes to do this and it can really increase your standing in the blogging community.

We hope that you enjoyed these 5 etiquette rules of a successful company blog. We think they will help you go far with your company blog.