SEO Keyword Research Tips for Small Businesses

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SEO keyword research for a small business is very important. You should undertake keyword research as an ongoing process. It never really ends. Of course you may wonder what SEO keyword research for a small business is. Well, it’s a search engine optimization practice used to find and research actual search terms that people enter into search engines. Performing SEO keyword research helps you understand what people are looking for when they are searching for businesses like yours online. This leads people to finding you and potentially using you as their service or product provider. SEO keyword research helps get traffic to your website and helps increase conversions and customers. Is it just for SEO? Well, you do need to do SEO keyword research for small business if you hope to rank your content highly on search engine ranking pages (SERPs) and by pages, we mean the first three page. People rarely look past the first three pages of search engine results. Effective keyword ...
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Easy To Use DIY SEO Tools For Marketers With No Technical Background

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DIY SEO tools are vital for companies that do their own SEO. However, you may feel out of your element because you think you need to be a technical expert to use them. That’s just not true.

So, what are some of the easiest to use DIY SEO tools you can use?

SEMrush is a comprehensive digital marketing tool that will help you build an organic online marketing campaign. You can use this tool to get competitive data for your website in a quick and easy manner. SEMrush is also a great tool to start researching keywords with because it tells you everything you need to know in an easy-to-understand format. Some of the information you can get from SEMrush includes, but is not limited to:


  • Related keywords, phrases and terms you can use to diversify your content language and link-building,
  • Popular keywords in your industry,
  • Listings that are getting a lot of unpaid hits,
  • Competition for your keywords or other ones you’re considering,
  • PPC (Pay Per Click) amounts in Google Adwords for each keyword,
  • Number of times the keyword or phrase is typed in Google

If you want, you can even export the data into Excel for later use and analysis. This is especially helpful if you plan to test out several keywords or phrases to see which are the most relevant for the campaign you’re building. You can try SEMRush for free, but it’s only for 14 days. Afterwards, you have to pay for it.




 Clicky rivals Google Analytics when it comes to everyday page and keyword analysis. It’s a simple, user-friendly tool that tells you who’s on your site, where the traffic is coming from and where it goes when it leaves. You can also get information on the importance of your incoming links and know more about your bounce rate. The great news is that it’s currently free for small businesses with less than 3k impressions per day.

Moz is popular with both pros and DIY SEO types for a reason. The MozBar toolbar is easy to use and a handy reference tool when you generate reports. It also helps you search for credible websites to link to when you’re developing your web content. Moz has robust tools that will help you with your local SEO as well. This can be a game changer for small, local businesses. Moz Local can also help you deal with duplicate listings on the many directories that exist for small businesses which is an important aspect of local SEO. It’s free and easy to use. It’s especially helpful for web writing. Now, we know that there are more DIY SEO tools out there that you can use if you’re a non-technical sort. These are three of the most useful other than the ones we offer. You should visit our pricing page for more information on our DIY SEO tools.

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